I like to create things, develop solid foundations for work processes, help businesses & organizations grow.
My work as Communications Officer at the German Center for Research and Innovation, which I helped build and establish, GROOVY Pet Supplies & Services and GROOVY Magazine, where I laid the marketing and editorial groundwork, have proven this. For OKALUX North America, I set up and customized a CRM system based on the company's needs ranging from database to project management.
I have realized that life is about balance and flexibility for me as well as helping people feel better and live vibrant lives. That's why in addition to my marketing & communications activities, I work as a Reiki practitioner and teacher in private practice. My offerings include workshops on Reiki and mindfulness as well as a Reiki Clinic for the community. Visit www.thrivereiki.com for more information.
Vice President Marketing & Communications
December 2016 - August 2017
idyoo™ was building a social network for ideation (to be launched in 2017). idyoo was intended to be the first online idea generating (ideation) platform that uses a technique called "Real-Time Crowd Storming." As part of the globally-located executive team, I planned, directed and executed strategic direction of marketing and communication activities, researched and analyzed target markets, developed and oversaw relationships with constituents and stakeholders.
July 2014 – July 2015
Supplies & Services
Director of Marketing & Communications
March 2014 – July 2015
December 2009 - July 2013
Responsible for the development and implementation of the organization's online presence, public relations and marketing, including:
"Andrea Deierlein is a highly motivated, responsible, and well-connected individual who has exceptionally strong interpersonal and intercultural skills. I have collaborated with Andrea on a regular basis from 2011 to 2013 and have been consistently impressed by her attention to detail as well as her ability to structure and coordinate complex projects that address the specific needs of her diverse clientele."
- Andrea Diewald, Director, Innovation and Startup Relations
"Andrea Deierlein is a charm professional. I turned to Ms. Deierlein to assist me with redoing my resume; but she repacked me as a professional. Not only did I get a resume rewrite, Ms. Deierlein helped me rethink how I was marketing myself, what professional direction I was taking, and how to position myself in person and online. Since working with her, new and better opportunities have opened for me. I have used her advice again and again. Working with her has probably been the best investment I made in quite a while."
- Peter Manda, Attorney